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If you are a top athlete, you should start an institute to share your knowledge of elite performance with others.
An Institute can be a think tank with a web site that promotes your articles, speaking, books, CDs, and even programs where you Certify others. You can also collaborate with other experts to add power and credibility to your offerings.
From the desk of Andrew Neitlich....
I just got back from a Tampa Bay Rays game. Pitcher Scott Kazmir had a horrible night against the Red Sox. His first nine pitches were balls, then he gave up a home run, and then he gave up more walks and home runs. His throws were erratic. On one easy play at first, he somehow pulled back and missed the bag, turning an easy out into a hit.
